Beger, a leading developer of environmentally friendly paints and surface protection solutions in Thailand, has announced a collaboration with Sansiri Public Company Limited, one of Thailand’s leading real estate developers, to enhance residential living standards by integrating sustainability and health & well-being principles into modern housing developments.
The collaboration was marked by the participation of Ms. Puangpen Sangpetch, Director of Marketing and Business Development at Beger Co., Ltd., and Mr. Prasert Trakarnwachirahat, Deputy Managing Director of Project Procurement at Sansiri Public Company Limited. Together, they reaffirmed a shared commitment to developing residential projects that prioritize residents’ quality of life while promoting environmental responsibility and long-term sustainable value.
One project that reflects this vision is Saransiri Srivaree 2, a premium single-detached housing development inspired by the concept “Where The Love Expands – A Space of Love in the Heart of Nature.” Designed in an Urban Farmhouse style and surrounded by green spaces and lakeside views, the project encourages a harmonious connection between residents and nature.
As part of the project, Beger has introduced BegerCool, its heat-reflective coating technology, to help reduce wall and roof surface temperatures, minimize heat accumulation inside the home, and enhance thermal comfort. The technology also supports energy efficiency by reducing reliance on air-conditioning systems, contributing to energy-saving homes and the reduction of greenhouse gas emissions in the residential sector.
In addition, Beger’s innovations have been developed to support modern living across three key dimensions:
Sustainable Innovation
BegerCool heat-reflective coatings and Low VOCs paint formulations help reduce environmental impacts associated with both embodied carbon from manufacturing processes and operational carbon throughout a building’s lifecycle by lowering energy consumption. These innovations support more environmentally responsible construction practices.
Healthy Living
Advanced coating technologies help inhibit the growth of bacteria and mold, reduce the accumulation of allergens, and promote healthier indoor air quality, creating a living environment that supports residents’ well-being.
Well-being Design
Thoughtfully developed color palettes and product properties contribute to a more relaxing atmosphere, reduce heat accumulation within buildings, and enhance thermal comfort, helping improve quality of life on a daily basis.
This collaboration between Beger and Sansiri goes beyond the selection of high-quality paint products for residential developments. It reflects the shared commitment of both organizations to advancing ESG principles, particularly in the areas of environmental and social responsibility. Through innovation and sustainable development practices, both companies aim to contribute to healthier, more comfortable, and environmentally responsible living spaces, supporting the long-term development of sustainable communities and improved quality of life for future generations.