Beger has revealed the results of a performance study on BegerCool heat-reflective paint tested in a “Real House” environment (Real House Testing)—the first initiative of its kind in the global paint industry. The study was conducted over a period of more than 10 years to validate the performance of BegerCool heat-insulating paint under real residential living conditions, rather than relying solely on laboratory testing.
The research reinforces a new benchmark for paint innovation by demonstrating performance under real climatic conditions, particularly in tropical regions such as Thailand. This study originated from Beger’s vision to elevate product development standards to better reflect real consumer usage. Thailand’s climate is highly variable, with fluctuations in temperature, intense sunlight, humidity, and rainfall—all of which directly affect the durability and performance of architectural coatings. During the summer months in particular, many areas in Thailand face the challenge of excessive indoor heat caused by solar heat accumulation on buildings.
The World’s First “Real House” Research in the Paint Industry
Ms. Puangpen Saengphet, Marketing and Business Development Director of Beger Co., Ltd., explained that Beger does not focus solely on laboratory research, as real-world environmental conditions are complex and constantly changing.
Research from several countries indicates that accelerated weathering tests conducted in laboratories may differ from real-life performance by approximately 20–50%, especially in tropical climates where weather conditions are more extreme and unpredictable.
“Every claim we communicate must reflect real performance that customers can truly experience. Real house testing is therefore an important step in demonstrating product performance transparently and ensuring that results can be verified under actual usage conditions,” she said.
The Real House Testing project was designed to replicate actual residential living conditions. The houses were equipped with systems to monitor temperature, energy usage, and surrounding environmental conditions in order to compare paint performance under real weather exposure over a long period.
Data collected from the study clearly demonstrates the effectiveness of heat-reflective paint technology and the durability of building coatings under harsh climate conditions.
Heat Index May Reach 58°C: A New Challenge for Homes in Thailand
This research is especially relevant as extreme heat events are becoming more frequent. According to the Thai Meteorological Department, temperatures during certain periods of the summer season may reach 38–42°C. When combined with relative humidity levels of around 40–60%, and based on Heat Index calculations from the National Oceanic and Atmospheric Administration (NOAA), the perceived temperature may exceed 50°C, and in some cases approach 58°C. At this level, the human body experiences dangerously high heat stress and an increased risk of heat stroke. Such conditions highlight the importance of selecting heat-insulating or heat-reflective paints, which can help reduce heat accumulation within buildings and improve indoor comfort.
A New Standard for Proven Real-World Paint Innovation
The results of this long-term study not only reflect Beger’s technological capabilities but also mark a significant step toward establishing a new benchmark for the architectural paint industry—one that prioritizes “Real-World Performance” rather than relying solely on laboratory testing results.
This approach aligns with the development of innovative building coatings designed for hot climates across Asia, particularly in Thailand where high temperatures and intense sunlight occur throughout the year.
National Awards Reinforce Beger’s Leadership in Innovation
Beger’s commitment to developing innovations proven in real-world conditions has also earned recognition at the national and industry levels.
Most recently, the company received the prestigious “Champ of the Champs” National Innovation Award from Thailand’s National Innovation Agency (NIA). The award was selected from over 300 organizations and brands that have previously received National Innovation Awards over the past two decades, recognizing organizations with outstanding contributions to continuous innovation.
In addition, Beger has won four awards at the Future Trends Awards over two consecutive years, reinforcing its position as a leader in Thailand’s paint innovation sector.
Last year, Beger received The Most Innovative Award, while this year the company’s achievements expanded beyond product innovation to innovation that creates tangible social impact, earning three major awards:
- The Most Impactful
- Leader of Technology
- Leader of Social
These national recognitions reflect Beger’s philosophy of innovation—one that goes beyond product performance to emphasize positive impacts on people’s quality of life, society, and the environment. This philosophy aligns closely with the Real House Testing research approach, which focuses on validating innovation through real-world usage conditions. Beger continues to advance the development of innovative coatings that deliver performance, durability, and sustainability, helping improve residential living quality and enabling homes to better withstand changing climate conditions.